Strategic Marketing Consultant
Helping brands and agencies turn their marketing strategies into measurable growth.
Transforming data-driven
strategies into revenue
Strategic Marketing Consultant with 20+ years experience
in corporate and international marketing, helping brands and agencies
turn insight into positioning, narrative and commercial growth.
View my Services:
Brand Positioning & Strategy
Define a clear strategic direction rooted in customer insight, market opportunity and competitive differentiation.
Messaging Framworks
Strategic content frameworks to build brand trust and drive engagement.
Thought Leadership
Position founders, leaders and brands at the forefront of industry conversations.
Conversion-led marketing strategies
Turn prospects into loyal customers with high-converting, persuasive content.
Local to Global Experience
My work has spanned Asia, Europe and the Americas.
The focus has always been the same: understanding people, context and behaviour, then translating those insights into brand relevance, customer growth and measurable results.
I've led global marketing strategy across brand, digital and customer experience, partnering with creative, leadership and commercial teams to deliver campaigns that build brand value and support revenue growth.
If you are building a better future, I want to help tell your story.
What Clients Say
"
Sophie’s knowledge of comms and corporate content, especially focussed around sustainability, is very comprehensive. Combine this with her creative writing skills and quick understanding of how to deliver content to your specific digital target groups, and you have a confident writer and sustainability advocate who delivers quality content. Sophie is brimming with ideas and enthusiasm, which makes her a highly valued freelance writer and content strategist. To cap it off, she’s great fun to work with and I would encourage anyone to use her extensive skills to help curate brilliant storytelling for your brand.
Alexandra Dobnigg
/ Senior Group Brand and Content Marketing Manager,
Pipelife
"
Sophie has turned the Bali Eco Stay website into a really great story about what we do here, how we work with the community and incorporate permaculture into all aspects of the business. Brilliant content, very easy to work with and a delightful human being.
Johnny Blundstone
/ Owner,
Bali Eco Stay
"
Sophie supported us professionally and creatively to generate a press kit as part of our media engagement at Princess Yachts for a non-marine media visit and sea-trial. The content had to provide a brief but thorough overview of Princess Yachts’ history, ambition, product range and highlights, and focus in detail on design, manufacturing processes and financial results. With very little time to produce the copy, Sophie calmly and quickly understood the brief, interviewed Princess management including the Executive Chairman, and delivered a press kit for a range of media that required minimal editing. We found Sophie a pleasure to work with, flexible and committed to doing whatever was necessary in order to deliver the press kit on time.
Mark Harrison
/ Imprimatur
Client: Princess Yachts
"The whole is greater than the sum of its parts" - Aristotle
I collaborate with marketing communication teams and agencies to bring smart, purposeful ideas to life. With a background in international marketing, corporate comms and content strategy, I help brands shape their voice, tell their story and turn insights into commercial growth.
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