Sustainability writer and strategist for marketing managers, directors & CEOs
I help companies that use sustainability to improve their business, benefit their customers and help the planet.
There is no shortage of marketing writers out there. But finding a good writer who has a real understanding of sustainability and how it fits within your corporate setting... that’s a challenge.
You may have to incorporate green initiatives into a rigid corporate structure where there are systems, processes and competing departmental goals. Doing this successfully requires a very nuanced set of skills and experience.
You need a writer who has the passion and expertise for sustainability. Someone who understands your corporate structure and who can bridge the gap between your company's mission, business goals and project deliverables. In this way you can seamlessly merge your sustainability efforts and corporate communications.
That’s where I can help. I work with companies who place sustainability at the heart of their business to improve their processes, benefit their customers and help the planet. I help you to communicate your purpose and your brand through content marketing tactics such as your website, e-commerce, internal comms, brochures, white papers, to build your brand reputation as a leader in your field.
My Content Writing Services
Whether you need a writer to plan your content strategy, unearth
your core benefits and differentiators, or a wordsmith to create
engaging content, I can help you through the following services.
Content Hooks - digging deep and finding the magic
Unearth the story angles, key messages and unique selling points that customers, stakeholders and fans want to read about.
Ensure consistency across your marcomms, lead generation and conversion outreach in terms of your brand message, voice and positioning.
Help your stakeholders and employees to feel more engaged by providing communication that is transparent and consistent with your brand values.
Align your content strategy with your business goals to attract and retain more customers, bolster brand loyalty and increase brand awareness.
I've been in your shoes
With a background in corporate communications, I've managed an array of marketing projects from branding campaigns to new website launches. I was the editor of a global sports-car magazine, and I oversaw creative and writing agencies. I know you're juggling multiple projects and deadlines, while ensuring cross-departmental alignment and answering to top management. Which means there's no time for sloppy work, dropping the ball or unprofessional project delivery. You want to ensure that your content projects are managed and turned around with the least amount of stress and friction, so you can focus on the bigger picture. That's where I can help. See for yourself how I work.
A need for sustainable change and action
While living in Bali I helped eco hotels, restaurants and sustainable charities revamp their marketing communications. Through our collaboration and by talking with experts on the island, I soon came to realise how much we are damaging the fragile ecosystem of our planet. Plastic is taking over countless beaches across the globe, while mass tourism is leaving a nasty imprint.
We have used and abused so much of mother earth’s resources - it is now time to stop and give back. We owe it to the future generations of not just humans, but of all animals. I share interviews with change-makers, experts and nature entrepreneurs, alongside global stories and my own experiences for building a more conscious and sustainable world.
What Clients Say
I worked with Sophie on a feature writing assignment for a global brand in the Middle East. Sophie was very responsive, clearly did her research around the brief given, and came back with some important questions before drafting a creative response that was perfectly on brand for the client. Sophie works very well to deadlines and went over and beyond to make sure we were pleased with the final piece. I look forward to working with Sophie again when the opportunity arises.
(During his time at Hill+Knowlton)
Client: Porsche Middle East
Sophie has turned the Bali Eco Stay website into a really great story about what we do here, how we work with the community and incorporate permaculture into all aspects of the business. Brilliant content, very easy to work with and a delightful human being.
Bali Eco Stay
Sophie supported us professionally and creatively to generate a press kit as part of our media engagement at Princess Yachts for a non-marine media visit and sea-trial. The content had to provide a brief but thorough overview of Princess Yachts’ history, ambition, product range and highlights, and focus in detail on design, manufacturing processes and financial results. With very little time to produce the copy, Sophie calmly and quickly understood the brief, interviewed Princess management including the Executive Chairman, and delivered a press kit for a range of media that required minimal editing. We found Sophie a pleasure to work with, flexible and committed to doing whatever was necessary in order to deliver the press kit on time.
Client: Princess Yachts
Need support for your next communications project?
"The whole is greater than the sum of its parts" - Aristotle
My greatest joy is working with communication teams to bring the best ideas and creations forward. As an international marketer, communicator and writer, I work with corporate marketing communications and PR teams to help them with content creation, strategy and rebranding.